C&H® Sugar Then & Now
Since 1906, C&H® Sugar has helped generations of baker’s craft life’s sweetest moments. Over the years, our packaging has changed, but our commitment to creating high-quality sugar has stayed the same. We know that when you mix family, friends and food made with C&H® Sugar, you create magical moments and memories you’ll never forget. In other words—The Recipe for Happiness Starts With C&H®
Fresh Look. Same C&H® Sugar You Love.
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1906
The First Year of C&H® Sugar
In the early 20th century, bakers in California and Hawaii were introduced to a sweet, new product bearing each state’s name, California & Hawaiian Sugar Company.
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1900s
The Early Years
C&H® Sugar quickly gained popularity, and before long, people across the West Coast were asking for our sugar by name. In order to meet demand, we filled our 5 lb. Granulated Sugar packages on assembly lines.
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1910s
Delivering Sweetness
Our goal was to be the #1 sugar reached for by millions of home bakers, and we delivered…one trainload at a time.
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1919
Pure Sweetness, Cubed
Turning our pure cane sugar into cubes allowed C&H® to cater to homemakers looking for both quality and convenience.
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1925
C&H® Sugar Roars Along
As America thrived, C&H® grew with it, with orders coming in and sugar going out from our Crockett refinery at an ever-increasing pace.
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1931
New Era, New Art
To keep up with popular trends of the early 1930s, we updated our packages with an art deco design that was sleek, beautiful and eye-catching.
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1943
WWII
During the height of World War ll, many brands simplified their packages to use less ink.
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1940s
Picture-Perfect Progress
Our hardworking crew takes a moment to snap a staff photo in-between crafting and packaging pure cane sugar for America’s families.
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1947
Celebrating American Roots
With increased interest in buying products made in America, C&H® Sugar added new messaging to each package, proudly letting consumers know our sugarcane was grown in Hawaii and refined in California.
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1948
C&H® on the Shelves
Generations of home bakers and professional chefs have reached for C&H® Sugar at their local grocery store.
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1950
Buy the Sugar, Get the Recipes for Free
Recipes on the back of C&H® Sugar packages helped to inform bakers on new and interesting ways to use each product.
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1953
Hawaiian & Proud
At C&H®, we’ve always embraced our Hawaiian heritage. To show this pride, we’ve featured native Hawaiians in our ads, and at different times, on our packaging, too.
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1958
The C&H® Hibiscus
In the late 1950s, we added the hibiscus to our packaging for the first time, and we’ve included it on every C&H® product since then.
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1970
Bring the Color
The 70s were alive with color, and C&H® Sugar embraced it. Pink was added to our Granulated Sugar packages, and while the hue has changed slightly over the years, it’s still there today.
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1980
Easily Find C&H® Sugar
Different colors were added to C&H® packages to help people quickly spot the sugar they needed in grocery stores.
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1995
Fresh Text & Design Elements
To honor our products made with pure cane sugar, we updated our packages with images of sugarcane, as well as text letting everyone know our granulated, brown and powdered sugars are all-natural and 100% pure
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2016
Part of the Skyline
A recognizable landmark in Crockett, the C&H® sign went green in 2016 with new eco-friendly LED bulbs.
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2021
C&H® Sugar Has Never Looked Sweeter
Today, C&H® Sugar is getting a fresh, new look. We’ve leaned into our West Coast heritage and created a new custom pattern that’s inspired by the C&H® hibiscus that’s been a part of our brand for over 60 years. We’ve also added a new message, “Baking Happiness!” on the front to let everyone know that when you mix family, friends and food made with C&H® Sugar, you create magical moments and memories you’ll never forget. In other words—The Recipe for Happiness Starts With C&H®.
-
1900s
The Early Years
C&H® Sugar quickly gained popularity, and before long, people across the West Coast were asking for our sugar by name. In order to meet demand, we filled our 5 lb. Granulated Sugar packages on assembly lines.
-
1919
Pure Sweetness, Cubed
Turning our pure cane sugar into cubes allowed C&H® to cater to homemakers looking for both quality and convenience.
-
1931
New Era, New Art
To keep up with popular trends of the early 1930s, we updated our packages with an art deco design that was sleek, beautiful and eye-catching.
-
1940s
Picture-Perfect Progress
Our hardworking crew takes a moment to snap a staff photo in-between crafting and packaging pure cane sugar for America’s families.
-
1948
C&H® on the Shelves
Generations of home bakers and professional chefs have reached for C&H® Sugar at their local grocery store.
-
1953
Hawaiian & Proud
At C&H®, we’ve always embraced our Hawaiian heritage. To show this pride, we’ve featured native Hawaiians in our ads, and at different times, on our packaging, too.
-
1970
Bring the Color
The 70s were alive with color, and C&H® Sugar embraced it. Pink was added to our Granulated Sugar packages, and while the hue has changed slightly over the years, it’s still there today.
-
1995
Fresh Text & Design Elements
To honor our products made with pure cane sugar, we updated our packages with images of sugarcane, as well as text letting everyone know our granulated, brown and powdered sugars are all-natural and 100% pure
-
2021
C&H® Sugar Has Never Looked Sweeter
Today, C&H® Sugar is getting a fresh, new look. We’ve leaned into our West Coast heritage and created a new custom pattern that’s inspired by the C&H® hibiscus that’s been a part of our brand for over 60 years. We’ve also added a new message, “Baking Happiness!” on the front to let everyone know that when you mix family, friends and food made with C&H® Sugar, you create magical moments and memories you’ll never forget. In other words—The Recipe for Happiness Starts With C&H®.
Sweetness Comes in Many Flavors
There’s a recipe for every moment and each requires a different type of C&H® Sugar. Find the one you need and bake up a little happiness today.
